The added benefit of this approach is that you're able to work on your social media postings in a much more professional manner. You can fine-tune your posts to suit each individual social media platform without having to jump through the sites. Timing them correctly will ensure maximum engagement from the audience. 

Avoid inactive social media feeds

For most people who are looking at brands online, an inactive social media feed is a big red flag. It instantly makes them question the brand’s authenticity as it’s unfathomable that a business in this day and age would not be actively promoting itself across all of its social media channels. 

This is a pitfall that you can avoid by maximizing your content on social media. For example, even if you’ve just recorded one video for a day, you could post it with minor edits across all of the social media platforms you’re on so that the clip is suited to each individual platform. 

The audience there would thus see that the brand regularly updates its feed with content and they’ll likely to continue engaging with it. Dead social media feeds also tend to impact the reach of your content, since the platform’s algorithms will slowly stop pushing the old content to users. 

Paid campaigns should always be an option

Social media platforms may position themselves as free services but they are increasingly finding ways to extract more ad revenue out of brands. To truly succeed on social media, paid marketing is inevitable. 

As you work through maximizing your content on social media, look at opportunities that you can leverage to further expand the reach of your content. This may be through paid campaigns through the platform's ad tools or via influencer marketing. 

If you've created a great piece of content and would like to promote it further, you can always find an influencer in your niche that has a relevant audience. Work with them to put your content in front of more people who could potentially be new customers

Your interactions are just as important as your content

A clear focus on the quality and quantity of content is required for an effective social media strategy, however, the buck doesn’t stop there. How you drive the engagements that the content brings is equally important. This should be the guiding principle when interacting with the people who engage with your content. 

People prefer interactions that feel human on social media. Your brand shouldn't come off as being a cold, faceless corporation that has no personality. When people engage with your brand’s content online, they’re looking for a response that feels more natural and human. 

That's one of the main reasons why brands are increasingly taking a more informal approach to their conversations on social media, a tone that you wouldn't expect to see in their professional communications. From making jokes on Twitter to sharing behind the scenes stories on Instagram, your content maximization efforts will only be as good as the quality of interactions that people get from them. 

Remember, content is still king on social media

There’s no substitute for great content. Whether it’s a well-produced video, an exceptional image or even a hilarious tweet that goes viral. Nothing beats great content on social media networks. 

If you are able to nail that down and spread that content across all of the platforms that you have a presence on, it won’t be long before you see brand lift across all platforms.

Content created for Digital Harvest Marketing