Pay-Per-Click Marketing

Pay-Per-Click Marketing

There are a lot of people advertising on Google, Bing, Yahoo, Blogs, and many other places on the web and most of that advertising is known as Pay-Per-Click. We actually like Pay-Per-Click Marketing (PPC) as it has the unique opportunity to target people at different points in the Marketing Funnel (sometimes called a Purchasing Funnel).  

A well laid out PPC campaign will grab people at the different parts of the funnel and “sit them down to have a conversation with you” before your competitors get a chance.  

Benefits of PPC

You do not pay until some clicks on your ad.* Unlike a billboard, TV commercial, or radio spot, you are paying only when a person is interested in you and has clicked to your website or clicked to call your business.

You reach people at the right time. Not only can you schedule your ads only when it is most profitable for you, you can target your ads to people who are ready to buy.  

That means you get a very favorable cost-per-acquisition (cost to make a sale or get a new lead). Not only is the cost lower than many other ways of marketing, but you can know down to the penny how much it costs you to get that sale or lead (meaning you can make very smart marketing decisions).

The ways to target people is almost unlimited. You can schedule hours of the day for the ads to run, run ads on a specific blog, run ads when a person uses a specific word, run ads in a specific geographical area, run ads only to people who have visited your site, run ads to people who have not visited your site...the list goes on and on.

Why Have Someone Work My PPC Campaign?

Well, the truth is, most people manage their PPC campaigns poorly. It takes a lot of time and training to get the best return on a PPC campaign and our specialists have been able to get better returns for your money than anyone we see try to manage campaigns on their own. It is not rocket science, just think about it...

Why do most people put their money in a mutual fund or use a professional investment counselor? In short, because they can make you a lot more money than if your tried to invest in individual stocks. It takes time and continuous training (we are talking hours every week) just to keep up with the fast changing industry. It also costs a lot of money to have the tools to do the job right (there is a reason professional carpenters spend hundreds of dollars more on a single tool than Backyard Joe, quality tools make a quality difference).

On top of that, we find most people do not spend the time on their accounts that is needed to keep the advertising campaigns running at their best. We spend the time on your campaigns because our jobs depend on it.  

When you sign up, you will have a Google Adwords and Bing Ads accredited professional work with you to craft the best PPC marketing plan available, and that professional will month after month provide the best return on marketing investment possible.

You can learn more about our PPC services today simply by giving us a call.

*There are a few ad types you can run “per impression” or “per view” but there are few situations where paying per click is not the best solution.

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