The key to getting and maintaining followers on Instagram is having a consistent content calendar. Your followers want to see that you post interesting content regularly. You can decide how frequently you want to post, but once you decide on a schedule, be sure to stick to it. That being said, you can allow for some minor variation in your posting schedule, as necessary. 

Post Relevant, Interesting Content

The type of content you post on Instagram is even more important than how often you post. Make sure that it is relevant to your followers and something they want to see. Look at competitors or poll your audience to see whether they prefer carousels, reels, or a combination of the two. Then, figure out if they prefer behind-the-scenes content, detailed looks at your products, industry news, or something else. 

Choose Your Post Times Carefully

Once you have your content calendar, see what time your audience is most likely to be online. Then, post your content at this time. There are even ways to schedule Instagram posts, so you aren’t limited to working hours and don’t have to worry about accidentally forgetting to make a post. 

Engage Your Audience

Building a following on Instagram is about building a community in addition to expanding your reach. To do so, be sure to engage your audience. This engagement will also help you gain more followers as it encourages your current ones to share your posts. 

What does engaging your audience look like? To start, respond to comments on your posts. Then, find relevant posts within your target audience and comment on them or even share them. 

One of the most popular and effective strategies is to create a hashtag your followers can use. This will help you encourage user-generated content and build a sense of community. 

Consider Micro or Local Influencers 

Another popular strategy is to work with influencers to engage your audience. You can start by partnering with local influencers. They may have a smaller following, but they should still be helpful as long as their followers are in your target audience and the influencer’s content is relevant to your brand. 

Share Your Instagram

People can’t follow you on Instagram if they don’t know that your account exists. So, make it a point to share your Instagram anywhere that is relevant to your business. Include a link to it on your website. You may even want to include an Instagram feed on your website. 

Don’t forget to share your Instagram content on other social media platforms as well. You can also include a link to your Instagram page at the bottom of your emails. 

Conclusion

With the above tips in mind, you will be on your way to growing your business’s Instagram following. Once you have a strong following, maintain it by engaging your audience and posting content regularly. 

Content created for Digital Harvest Marketing