Consider these tips for appealing content:

● High-resolution usually signifies quality.

● Rich colors make a statement.

● Videos really help to showcase products being used but remember to keep them short.

● Images that offer unusual, intriguing, or arresting images will catch people’s attention.

To keep your account well-rounded and followers engaging, add content that isn’t just about your brand. This will bring more viewers and keep your account feeling more natural and less about the sale, a big draw for the younger population. Do remember to keep your content consistent — a kid’s clothing website shouldn’t be discussing adult topics, for example.

Tag It and Hashtag Your Content

You can tag other people in your photos and images, and you should. When you tag a business or follower, you develop a connection through shared content.

Hashtags also give you the opportunity to add notes to your images. Use hashtags to convey messages about the photo, such as #dogsandbeaches, #doggyswimmeet, or #dogdaysofsummer. When a follower clicks on a hashtag, they get to see all the posts related to it. This is one of the best ways to keep your brand in relevant conversations.

It is important to note that your hashtags should be relatable. If you put random hashtags without connections, you will have confusion and won’t get the following you are working for.

Increase Your Reach

With small businesses, your marketing strategy should be centered around increasing your reach. Your goal and measurements should also be centered around your Instagram following increasing. If your videos and images aren’t getting shared or liked, you need to refocus your strategy.

One key factor to Instagram is to make sure you are engaging with the people who follow you. You can’t expect to increase engagement if you aren’t active on your account, starting conversations, and responding to people. This is especially important to younger followers. They want an active account to be a part of.

You can add as many posts as you like for free. There is also an option to pay for promoting your content. This may be worth it for you but isn’t required to create a following.

Share Quality Information

Your Instagram marketing strategy is to bring in more followers and, therefore, more customers. You will need to let them know how to find you, which means you need to have all your contact information connected to your account, especially your link to your website. Instagram followers are more likely to use online methods rather than call you. Be sure to include a professional bio as well as what customers can expect from your business. This is the perfect spot to let people know what makes your business unique.

It’s Better to Show Instead of Tell

Instagram is meant to be visual. Don’t tell them about your dog grooming salon, show pictures of pups covered in suds. If you are selling food, don’t share recipes without interesting images. Sharing photos of your business that show why it’s special will give you instant branding.

Content created for Digital Harvest Marketing