Blog Post

The 5 Best Free Graphic Design Tools for Marketers

Rick Neuman • Aug 23, 2021

Nothing beats visually appealing content online. Regardless of how detailed your content is or how much value it provides to the reader, the vast majority of visitors would prefer it to be visually appealing. That’s why graphic design is so important for marketers.

There's ample research to show that your online audience takes mere seconds to decide whether or not it wants to stick around. One research found that visitors only take 2.6 seconds on average to focus on a specific area of the website.

So marketers only have one opportunity to capture the attention of their audience. If they're unable to do that, or if they end up leaving a bad impression, chances are they might not see that visitor again.

Good graphic design is key, but it can be expensive to hire a designer! Fortunately, there’s no shortage of great graphic design tools that are free to help you add a visually-appealing edge to your content.

Here are a few of our favorites:

5 best free graphic design software for marketers

1. Canva

Canva is a powerful and free graphic design tool that has something to offer to both novice and skilled graphic designers. Those who are new to graphic design can quickly create visually appealing creatives using the easy drag and drop format.

Canva provides a very user-friendly interface and templates that can be used to easily create the right-sized creatives for social media networks. It also provides more than 8000 free templates for users to choose from.

There are some features that require the user to upgrade to a premium membership but they’re really only for the skilled designers. For those who are just starting out, the core features that they need to make amazing creatives are all free.

2. Easel.ly

Infographics are a great visual resource. They help condense a lot of information into an appealing graphic that's able to get the point across to the reader effectively. Easel.ly makes it very simple to create great infographics online.

The software's powerful features can be used to visualize just about any kind of data. It's fairly easy to even create flowcharts, design reports and maps based on the data. Some of the more advanced features do require a subscription, though.

To help users along, Easel.ly provides them with free templates and tutorials that enable them to get the most out of this free graphic design software.

3. Adobe Spark

Adobe is highly regarded for making some of the best graphic design software on the market. However, it's premium products tend to be expensive. The company later launched Adobe Spark as a free alternative to Adobe Illustrator.

It has many powerful graphic design features in addition to free templates that make it very easy to create great graphics. The features it offers are perfect for quickly creating visuals for social media campaigns or blog posts.

The limited feature set also means that beginners won't be overwhelmed by the software. Adobe Spark is available for both mobile and web, enabling marketers to design using any device of their choice.

4. Gravit

Marketers who are looking for a free vector design solution will be better served by Gravit. This graphic design software has been developed by the fine people behind Corel Draw.

Gravit provides a wide variety of tools that enable users to create vector art through a self-adjusting interface. In addition to vector illustration, Gravit also enables lighting and color adjustments, filters, blending, effects and more.

The free version isn't fully adapted for touch-enabled devices so it's best used on the desktop. It also lacks some of the advanced features but the free tier offers more than what most designers will need.

5. Gimp

Gimp is another highly regarded graphic design tool that’s been available for free for 25 years! It's popularly referred to as the open source version of Adobe Photoshop.

It supports all file formats and enables designers to create artworks from a blank canvas. The advanced features include layer masks, curves, animation, and more. The interface is also customizable for an enhanced user experience.

The best part about Gimp is that all of its features are free since it’s an open source software. That makes it a compelling solution for even those who are very skilled when it comes to graphics design.

Happy designing!

Content Created for Digital Harvest Marketing

< Older Post Newer Post >

Are you looking for help navigating the ever complicated digital marketing space? We can help!

BOOK A CALL

Mail

The Harvest

Elevate Your Brand Presence with Digital Harvest Marketing's Web Mastery

By Rick Neuman • 18 Sep, 2023

In today's digital age, having an online presence isn't merely an option—it's a pivotal driver of success. At Digital Harvest Marketing, we pride ourselves on creating not just websites but immersive digital journeys that fortify brand identity and catalyze growth. Here's why businesses, big or small, trust us with their digital aspirations:

Hitting Home: Tailoring Websites for the Home Services Industry

By Rick Neuman • 11 Sep, 2023

The home services industry, whether it's landscaping, plumbing, or interior designing, thrives largely on trust and reliability. And in today's digital age, a substantial chunk of that trust is established through an effective online presence. Let's delve into the pivotal elements that make a home services website not just informative but also a powerful tool for conversion.

Building for Taste: Web Solutions for the Food & Beverage Industry

By Rick Neuman • 06 Sep, 2023

The modern culinary world isn't just about delightful dishes and exquisite drinks; it's also about offering a digital experience that matches. With the rise of online ordering, reservations, and digital payments, a strong online presence for the food & beverage industry has become more critical than ever. Let's dive deep into the essential features and benefits of a website tailored for the food & beverage sector. 1. Mouthwatering Design First impressions count. A clean, appetizing design can convey the atmosphere of your restaurant, cafe, or bar. High-quality images of dishes, drinks, and your establishment can instantly attract and entice visitors. 2. Online Ordering Made Easy Today's consumers cherish convenience. Integrating an easy-to-use online ordering system allows your customers to enjoy your culinary offerings from the comfort of their homes. This not only broadens your reach but can significantly boost revenue. 3. Safe & Secure Credit Card Processing In a world increasingly moving towards cashless transactions, offering diverse credit card processing options is crucial. Ensure your website integrates with reliable payment gateways, prioritizing the safety of your customer's data.

Why Companies Choose Digital Harvest Marketing for Their Web Development Needs

By Rick Neuman • 01 Sep, 2023

The digital realm is the frontline for any business's first impression. While there are numerous companies offering web development services, it's essential to partner with one that understands your business's unique needs and can translate that into a powerful online presence. Here's why businesses consistently choose Digital Harvest Marketing for their web development projects. 1. Bespoke Designs Tailored to Your Brand At Digital Harvest Marketing, we believe in the power of individuality. We don’t employ cookie-cutter templates; instead, we delve deep into your brand's ethos, ensuring every design choice mirrors your company’s identity and goals. 2. Experience & Expertise Our team comprises seasoned professionals with years of experience across various industry verticals. This expertise allows us to cater to the diverse needs of our clientele, be it e-commerce, B2B, non-profit, or any other niche.

Transform Your Restaurant's Online Reputation with ReviewReplyGPT

By Rick Neuman • 17 Aug, 2023

In the digital age, online reviews can make or break a restaurant's reputation. For restaurant owners and operators, managing Google reviews might feel like a full-time job. Crafting personalized responses to every review, staying on top of new ones, and tactfully addressing any negative feedback can be overwhelming and highly time-consuming. What if there was a solution that could handle all this while you focus on what you do best - creating unforgettable dining experiences? Enter ReviewReplyGPT. Revolutionizing Google Reviews Management ReviewReplyGPT is a groundbreaking AI-powered platform designed to automate the process of managing your Google reviews. Here's what it offers: Automated Review Responses The first, and perhaps the most significant, feature of ReviewReplyGPT is its ability to generate professional, tailored responses to all your reviews. No more spending countless hours figuring out how to respond to each review. Instead, you can let the AI do the heavy lifting and free up your time to focus on other aspects of your restaurant business.