Blog Post
5 Tools Every Small Business Should Use For Better Content Marketing
Mark Mitchell • Mar 11, 2020
Anyone who has worked for a small business knows that in order to be successful, especially in the beginning, you’ve got to wear a lot of hats. From answering phones to social media marketing, you’ve probably figured out how to do it all, and do it all well. But that doesn’t mean it’s all been a piece of cake.
Luckily, though, cutting edge tech tools keep popping up with the sole purpose of making small businesses more competitive and efficient, so why not take advantage?
We compiled a list of the top tech tools that will help you improve your Content Marketing game and make your life a little easier.
SEMrush
A major reason you’re doing content marketing is to show up in the search engines, and that’s where SEMrush can help!
SEMrush is a comprehensive SEO tool that does everything from making you aware of backlinking opportunities to help you determine what keywords you need to incorporate to rank higher than your competitors on Google.
SEMrush will also run an SEO audit on your site and help you find areas that need improvement.
Price: After a 14-day free trial, SEMrush has several monthly pricing plans-- ranging from $99.95 to $399.95-- for you to choose from. You can also get a discount by purchasing the yearly subscription.
Canva
You want your content to look good! If you don’t have the budget for a design team, look into Canva.
This graphic design software can help you create aesthetically pleasing branding and marketing tools. And the best news? You don’t need a graphic design degree to pull it off.
Think of any marketing material you may need-- invites, email funnels, social media posts-- you name it, Canva can help you create it all with your branding in mind. Other exciting news: you can use Canva as a plugin inside WordPress. This means you don’t have to choose between your content management platform and your design platform. You CAN have both.
Price: Canva does have a free option, but if you want more advanced customization, you can go with the Pro plan at $12.95 per month ($9.95 if you pay for the whole year at once) or the Enterprise plan at $30 per month.
Vidyard
2020 is the year of the video. So if you haven’t incorporated videos into your marketing strategy, it’s time to get going. Luckily, one relatively new tool, Vidyard, will make it easy for you to create engaging videos with interactive call-to-actions.
Use it to create videos in only a few minutes, making your content more engaging and giving you more opportunities to generate leads and sales.
Price: Vidyard offers a free option, but you can also gain more functionality with their Pro, Starter, or Plus plans start at just $15 a month.
WordPress
Ok, this recommendation probably is exactly news to you - WordPress has been a standard with small businesses for a long time now.
But we highly recommend that you make 2020 the year that you dive into all of the options the platform has to take your marketing to the next level!
You can choose from countless plugins that make your site more attractive, more functional, and a more integrated part of your marketing plan.
Best of all? You don’t need to understand coding to use this platform. Again, it’s WordPress’s easy-to-navigate design that makes this a win-win for small businesses.
Price: FREE, but there are charges within the platform for things like your site’s domain name, design features, hosting, and plugins.
Google Analytics
Again, Google Analytics is nothing new, but it’s one of the least understood and underutilized tools, and yet one of the most powerful and useful by far.
You can track conversions, analyze data, and measure engagement all with one free tool. Best of all, you can use it alongside other Google tools like Tag Manager and Google Adwords Keyword Planner to integrate smart data throughout your marketing process.
If you need to brush up on your Google Analytics knowledge (we ALL do!), we highly recommend that free training on the Measure School Youtube Channel - he’s brilliant at keeping it simple!
Price: FREE
Power Tools!
With new technology coming out every day, you can still compete with the big guys even with your small business budget. Using the five affordable ‘power tools’ above, you can research and reach your target market, increase leads, and drive revenue - take full advantage of them!
Are you looking for help navigating the ever complicated digital marketing space? We can help!
The Harvest
In today's digital age, having an online presence isn't merely an option—it's a pivotal driver of success. At Digital Harvest Marketing, we pride ourselves on creating not just websites but immersive digital journeys that fortify brand identity and catalyze growth. Here's why businesses, big or small, trust us with their digital aspirations:
The home services industry, whether it's landscaping, plumbing, or interior designing, thrives largely on trust and reliability. And in today's digital age, a substantial chunk of that trust is established through an effective online presence. Let's delve into the pivotal elements that make a home services website not just informative but also a powerful tool for conversion.
The modern culinary world isn't just about delightful dishes and exquisite drinks; it's also about offering a digital experience that matches. With the rise of online ordering, reservations, and digital payments, a strong online presence for the food & beverage industry has become more critical than ever. Let's dive deep into the essential features and benefits of a website tailored for the food & beverage sector. 1. Mouthwatering Design First impressions count. A clean, appetizing design can convey the atmosphere of your restaurant, cafe, or bar. High-quality images of dishes, drinks, and your establishment can instantly attract and entice visitors. 2. Online Ordering Made Easy Today's consumers cherish convenience. Integrating an easy-to-use online ordering system allows your customers to enjoy your culinary offerings from the comfort of their homes. This not only broadens your reach but can significantly boost revenue. 3. Safe & Secure Credit Card Processing In a world increasingly moving towards cashless transactions, offering diverse credit card processing options is crucial. Ensure your website integrates with reliable payment gateways, prioritizing the safety of your customer's data.
The digital realm is the frontline for any business's first impression. While there are numerous companies offering web development services, it's essential to partner with one that understands your business's unique needs and can translate that into a powerful online presence. Here's why businesses consistently choose Digital Harvest Marketing for their web development projects. 1. Bespoke Designs Tailored to Your Brand At Digital Harvest Marketing, we believe in the power of individuality. We don’t employ cookie-cutter templates; instead, we delve deep into your brand's ethos, ensuring every design choice mirrors your company’s identity and goals. 2. Experience & Expertise Our team comprises seasoned professionals with years of experience across various industry verticals. This expertise allows us to cater to the diverse needs of our clientele, be it e-commerce, B2B, non-profit, or any other niche.
In the digital age, online reviews can make or break a restaurant's reputation. For restaurant owners and operators, managing Google reviews might feel like a full-time job. Crafting personalized responses to every review, staying on top of new ones, and tactfully addressing any negative feedback can be overwhelming and highly time-consuming. What if there was a solution that could handle all this while you focus on what you do best - creating unforgettable dining experiences? Enter ReviewReplyGPT. Revolutionizing Google Reviews Management ReviewReplyGPT is a groundbreaking AI-powered platform designed to automate the process of managing your Google reviews. Here's what it offers: Automated Review Responses The first, and perhaps the most significant, feature of ReviewReplyGPT is its ability to generate professional, tailored responses to all your reviews. No more spending countless hours figuring out how to respond to each review. Instead, you can let the AI do the heavy lifting and free up your time to focus on other aspects of your restaurant business.
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